Philips Dynalite is excited to announce the upcoming launch of the Dynalite Dealer Program.

Scheduled for a formal rollout in July 2025, expressions of interest to join the program are now open.

This initiative will provide Certified System Integrators (CSIs) with a structured framework to expand their business by onboarding approved dealers specializing in small commercial and residential projects.

CSIs can opt-in to the program for the opportunity to set their own pricing and terms with Dealers, benefit from an additional stream of revenue (margin on sales), and broaden their reach into new application areas. Meanwhile, Dealers would gain access to Dynalite products, technical documentation and marketing support resources through an official channel, with training and project support supplied by their CSI partner.

Philips Dynalite’s Head of Product & Strategy, Stephen Craggs, shares his hopes for the program.

“We have witnessed the success of this model with many CSIs around the globe and believe that this new framework will be a win-win for CSIs and Dealers alike,” Stephen said.

“This program reflects our commitment to supporting our partners and enabling them to succeed in a dynamic market environment.”

CSIs and prospective dealers interested in participating in the Dynalite Dealer Program can register their interest here.