Fashion & Sport

Inviting Lighting for Retail Stores

In the competitive world of fashion and sporting goods retail, creating an unforgettable shopping experience is key to drawing customers in and driving sales. From highlighting premium products on display to creating dynamic environments that align with a brand’s identity, lighting plays a pivotal role in shaping how shoppers interact with a space.

The Dynalite system empowers fashion and sport retailers to optimise their store environments, delivering tailored lighting scenes that enhance visual appeal, improve energy efficiency, and guide customer behaviour.

  • Highlight Premium Products and Displays

    Dynamic lighting accentuates featured products, showcasing their textures, colours, and details in the best possible way. With Dynalite, retailers can adjust lighting levels to draw attention to new collections, promotional items, or high-value goods, ensuring they stand out and captivate shoppers.

  • Enhance Brand Identity and Atmosphere

    Lighting plays a key role in reflecting a brand’s personality, whether it’s the sleek elegance of a fashion boutique or the energetic vibe of a sporting goods store. Dynalite allows retailers to customise lighting scenes to create the perfect ambiance, helping to immerse shoppers in the brand experience and build loyalty.

  • Improve Customer Comfort and Engagement

    Proper lighting ensures customers feel comfortable navigating the store, trying on products, or exploring displays. With Dynalite’s intelligent controls, retailers can adjust lighting to match the time of day or occupancy levels, creating an inviting environment that encourages longer visits and increased sales.

  • Energy Efficiency for Retail Spaces

    Retail environments often require extensive lighting, but Dynalite’s systems help minimise energy consumption without compromising on quality. Automated lighting adjusts based on natural daylight, traffic patterns, and operating hours, reducing energy waste and supporting sustainable business practices.

  • Flexibility for Seasonal and Promotional Changes

    Retail stores frequently update displays for seasonal collections, sales events, or promotional campaigns. Dynalite’s adaptable lighting controls make it easy to reconfigure lighting setups to match changing layouts and themes, ensuring each campaign shines and draws customer attention.

  • Scalability for Retail Chains

    Whether managing a single store or a national chain of outlets, Dynalite offers scalable solutions that streamline operations across multiple locations. Retailers can centrally control and monitor lighting performance, ensuring consistent quality and efficiency across all stores, from flagship locations to smaller outlets.

Retail Insight

Dynalite’s ability to customise lighting for specific zones, like fitting rooms, allows retailers to create flattering and comfortable environments that encourage customers to buy, boosting overall sales performance.

Resources

  • ARK

    Smedvig Eiendom as
    Office, Retail
    Bravida Norge
    Europe

    Discover ARK at Site 4016 — where over 100 companies come together to innovate, inspire, and lead the way in Norway’s AEC industry.

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  • Täby Centrum

    Unibail-Rodamco-Westfield, Täby Centrum
    Retail
    ControlDept AB, CeCe Elservice
    Europe

    Few places are as dependent on good illumination and flexible lighting control as a shopping center. Täby Centrum, first opened in 1968 and owned by Unibail-Rodamco-Westfield, is one of Sweden’s most iconic shopping environments.

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  • 313@Somerset

    Lend Lease Australia
    Retail
    Control Tech Asia
    Asia

    313@Somerset, the latest luxury shopping centre on Singapore’s Orchard Road, was designed and built to be a flagship retail destination with environmentally sustainable credentials.

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